Why a Recruiting Campaign

Effective Recruiting Campaigns Start With Employer Branding

Today companies are changing from a traditional recruiting process to a recruiting campaign, using marketing strategies and tactics to pursue high-performing employees in the same ways they pursue customers. Effective recruitment can create a talent pipeline of potential employees. It can also reduce recruiting time and cost while attracting potential employees that are a good fit with company culture and vision. As the competition for employees increases, strategically based recruitment campaigns will become critical for companies in managing the size and quality of their talent pool.

In consumer marketing, a strong consumer brand sells a certain product advantage better than any other brand. With a recruiting campaign, companies are selling their employment experience, working to attract potential employees based on the strength of their Employer Brand. Employer Branding takes the disciplines of consumer marketing and applies them internally to reach current employees and potential hires. What is marketed is the Ideal Employer Brand, or the company's image as seen through the eyes of its employees and potential hires. A strong Ideal Employer Brand captures the mission, values and spirit of the company, and clearly communicates the employment experience.

A strong Ideal Employer Brand is an asset for a company in many ways. By communicating what it's like to work at a company, or the employment experience, it helps to attract qualified candidates that are a “best fit” with a company's values and corporate culture.

When communicated internally, an Ideal Employer Brand engages existing employees. They become more closely aligned with organizational values and goals, which helps to improve employee retention. An Ideal Employer Brand also provides focus, so communication and messages to potential hires and current employees are consistent. Based on years of experience, The EMAC Group' activating the process includes research, strategy development and targeted recruiting.

The EMAC Group has developed a five-phase process for helping clients create an Ideal Employer Brand and the key To Employee Engagement:

Phase 1. Recruiting Campaign
Creating and Sustaining a Ideal Candidate pipeline, an effective recruiting campaign creates and sustains a talent pipeline by targeting industry professionals and creating  awareness of a company's Ideal Employer Brand with a general audience that also contains potential candidates not currently looking for a new job.

Employer Brand exposure to these “passive job seekers” may be the catalyst they need to consider a new position with the company.

Successful development of a talent pipeline includes:

• Ideal Candidate profile development.
• Cultural messaging.
• Targeted media strategies.
• Candidate relationship management.

Each of these strategies should be aligned with the Employer Brand, and when they are, the result is something all companies value “Better hires faster”.

Phase 2. Ideal Candidate Profile
Candidate profile information for each open position makes a recruiting campaign more efficient in attracting both active and passive job seekers. To uncover this information, The EMAC Group will interviews and “Bench Markers” current high-performing employees in the same or similar positions to develop a deeper understanding of the skills, personality attributes, work style and even lifestyle that contribute  to success. This research is critical in attracting candidates for hard-to-fill positions and in cases where a company needs many employees in the same position. The research results allow for messaging that is more targeted media strategies.

Phase 3. Ideal Employer Messaging
Based on the Ideal Employer Brand and information from the Ideal Candidate profile, Ideal Employer messaging reflects the workplace experience, attracting candidates with the skills and “fit” with company culture.

Ideal Employer messaging should be truthful and accurate about the employment experience so candidates know what to expect in their positions and are not dissatisfied once they are on the job. Strong messaging is developed through The EMAC Group’ creative process that starts with Consult.

The EMAC Group and its clients work together will clarify the client's business objectives, creative goals and project expectations. We will develop a series of creative concepts that reflects the client's objectives and goals. The initial concepts are presented to the client and, with client feedback, the creative execution is refined. Final client approval is given on the messaging, and it is ready for use in the recruiting campaign.

Phase 4. Candidate Relationship Management
With increasingly competitive market for candidates, companies must take care that each potential hire’s interview process feels relevant or risk losing that candidate. Part of the role of recruiting campaign is to help manage the relationship with each candidate from initial point-of-contact to the new employee’s onboarding experience.

The EMAC Group makes recommendations for the candidate relationship management process based on position, Ideal Candidate profile and inter-generational issues in the workplace today. The goal is to ensure a positive first impression and to continue nurturing the company-candidate relationship beyond the point of hire.

Grounded in the company's Ideal Employer Brand, each of these four phases works to grab the right candidates' attention and keep it focused on the company throughout the hiring process. An effective recruiting campaign will ensure that the organization has a talent pipeline of skilled, best-fit candidates to draw from as new employees are needed to fill open positions.

Phase 5. Choosing a Recruiting Partner
With the addition of the Internet and importance of the Ideal Employer Brand, many drivers of employee fit and retention fall outside the traditional job description. The ability to accurately characterize target audiences and identify targeted media strategies is critical to a successful communication campaign, whether for a product, service or potential recruit.

Unlike a single destination job posting sites, your EMAC job posting is delivered through the largest distribution network in the world. With over 15,000+ online partner to ensure the highest potential for targeting audience you want to reach.

The EMAC Group understands the importance of Ideal Employer Branding, even if your company has already done extensive work on its Employer Brand, this is the cornerstone for all recruiting campaign efforts. We offer our clients a full range of services – branding, creative and media, for a seamless recruiting campaign that connects with your target audiences and maximizes every dollar you spendon your recruiting campaign.

Create a Recruiting Campaigns - Promote Your Company with a true "Client Showcase"!

The philosophy of The EMAC Group is to work with clients and candidates from a relationship standpoint. By thoroughly understanding the culture and strategic plan of a corporation, we add value through the recruitment and hiring of individuals who best parallels our client's business philosophy. This important and often overlooked aspect of the recruiting process is what allows us to find candidates that best fit our client’s organizational needs.

The EMAC Group offers a proactive recruitment plan to track and monitor all recruiting activities and can be customized to meet the specific needs of our clients.

For more information on our free job postings or free employer resources, please contact us.